Title : Emotions and Mood in Consumer Purchasing Behavior Author : Dr. Erna Ferrinadewi, S.E., M.M. Publisher : Yayasan Putra Adi Dharma Editor : Annida Muthi’ah ISBN : 978-634-7155-21-4 Total Pages : 127 pages This book examines the role of emotions and mood in shaping consumer purchasing behavior within the field of consumer psychology. It…
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