{"id":485,"date":"2022-12-16T09:51:43","date_gmt":"2022-12-16T02:51:43","guid":{"rendered":"https:\/\/perpustakaan.widyakartika.ac.id\/?p=485"},"modified":"2023-02-13T15:10:16","modified_gmt":"2023-02-13T08:10:16","slug":"resensi-buku-perilaku-konsumen-teori-dan-penerapannya-dalam-pemasaran-ed-2","status":"publish","type":"post","link":"https:\/\/perpustakaan.widyakartika.ac.id\/?p=485","title":{"rendered":"Resensi Buku Perilaku Konsumen: Teori &#038; Penerapannya Dalam Pemasaran ed. 2"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 18%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"304\" height=\"412\" src=\"https:\/\/perpustakaan.widyakartika.ac.id\/wp-content\/uploads\/2022\/12\/COver-Capture.jpg\" alt=\"\" class=\"wp-image-486 size-full\" srcset=\"https:\/\/perpustakaan.widyakartika.ac.id\/wp-content\/uploads\/2022\/12\/COver-Capture.jpg 304w, https:\/\/perpustakaan.widyakartika.ac.id\/wp-content\/uploads\/2022\/12\/COver-Capture-221x300.jpg 221w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Judul : Perilaku Konsumen : Teori dan Penerapannya Dalam Pemasaran Edisi 2<\/p>\n\n\n\n<p>ISBN : 978-979-450-649-3<\/p>\n\n\n\n<p>Penerbit : Ghalia Indonesia<\/p>\n\n\n\n<p>Tahun Terbit : 2014<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0  Buku ini membahas tentang proses pengambilan keputusan konsumen dalam memilih, membeli menggunakan, dan mengevaluasi barang dan jasa. Proses pengambilan keputusan ini dipengaruhi oleh faktor psikologis konsumen seperti motivasi, kepribadian, persepsi dan sikap, serta proses komunikasi konsumen. Pemahaman terhadap faktor-faktor tersebut dapat bermanfaat bagi para pemasar atau produsen serta siapapun yang berkepentingan dengan konsumen untuk mempengaruhi keputusan konsumen dan memperkirakan perilaku konsumen.<\/p>\n\n\n\n<p><br> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0  Buku ini ditulis dengan bahasa yang mudah dipahami dan dengan menjelaskan berbagai konsep perilaku konsumen serta penerapannya dalam bidang pemasaran. Buku ini juga memberikan banyak contoh dan ilustrasi dengan kasus-kasus komunikasi pemasaran perusahaan yang beroperasi di Indonesia.<\/p>\n\n\n\n<p>Akses buku ini dapat dilakukan melalui link berikut :<\/p>\n\n\n\n<p><a href=\"https:\/\/pustaka.widyakartika.ac.id\/index.php?p=show_detail&amp;id=13253&amp;keywords=perilaku+konsumen\" data-type=\"URL\" data-id=\"https:\/\/pustaka.widyakartika.ac.id\/index.php?p=show_detail&amp;id=13253&amp;keywords=perilaku+konsumen\">Klik Disini<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Judul : Perilaku Konsumen : Teori dan Penerapannya Dalam Pemasaran Edisi 2 ISBN : 978-979-450-649-3 Penerbit : Ghalia Indonesia Tahun Terbit : 2014 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Buku ini membahas tentang proses pengambilan keputusan konsumen dalam memilih, membeli menggunakan, dan mengevaluasi barang dan jasa. Proses pengambilan keputusan ini dipengaruhi oleh faktor psikologis konsumen seperti motivasi, kepribadian, persepsi dan&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3-RC6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resensi Buku Perilaku Konsumen: Teori &amp; Penerapannya Dalam Pemasaran ed. 2 &raquo; Perpustakaan Universitas Widya Kartika | NPP : 3578262D2014754<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perpustakaan.widyakartika.ac.id\/?p=485\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resensi Buku Perilaku Konsumen: Teori &amp; Penerapannya Dalam Pemasaran ed. 2 &raquo; Perpustakaan Universitas Widya Kartika | NPP : 3578262D2014754\" \/>\n<meta property=\"og:description\" content=\"Judul : Perilaku Konsumen : Teori dan Penerapannya Dalam Pemasaran Edisi 2 ISBN : 978-979-450-649-3 Penerbit : Ghalia Indonesia Tahun Terbit : 2014 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Buku ini membahas tentang proses pengambilan keputusan konsumen dalam memilih, membeli menggunakan, dan mengevaluasi barang dan jasa. 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