{"id":1048,"date":"2026-01-22T13:50:20","date_gmt":"2026-01-22T06:50:20","guid":{"rendered":"https:\/\/perpustakaan.widyakartika.ac.id\/?p=1048"},"modified":"2026-02-06T14:03:04","modified_gmt":"2026-02-06T07:03:04","slug":"1048","status":"publish","type":"post","link":"https:\/\/perpustakaan.widyakartika.ac.id\/?p=1048","title":{"rendered":"Ringkasan Buku 63 Kasus Pemasaran Terkini Indonesia ( \u5370\u5c3c\u6700\u65b0\u768463\u4e2a\u8425\u9500\u6848\u4f8b )"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"361\" height=\"540\" src=\"https:\/\/perpustakaan.widyakartika.ac.id\/wp-content\/uploads\/2026\/01\/63-kasus-pemasaran-terkini.jpg\" alt=\"\" class=\"wp-image-1049 size-full\" srcset=\"https:\/\/perpustakaan.widyakartika.ac.id\/wp-content\/uploads\/2026\/01\/63-kasus-pemasaran-terkini.jpg 361w, https:\/\/perpustakaan.widyakartika.ac.id\/wp-content\/uploads\/2026\/01\/63-kasus-pemasaran-terkini-201x300.jpg 201w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Judul       : 63 Kasus Pemasaran Terkini Indonesia<\/p>\n\n\n\n<p>Penulis    : Istijanto, MM, MCom<\/p>\n\n\n\n<p>Penerbit  : PT Elex Media Komputindo<\/p>\n\n\n\n<p>ISBN          : 978-979-27-0761-8<\/p>\n\n\n\n<p>Jumlah Halaman : 260 Halaman<\/p>\n<\/div><\/div>\n\n\n\n<p>\u5370\u5c3c\u6700\u65b0\u768463\u4e2a\u8425\u9500\u6848\u4f8b<\/p>\n\n\n\n<p>\u8425\u9500<em>\uff08<\/em><em>marketing<\/em><em>\uff09<\/em>\u662f\u4e00\u4e2a\u548c\u6240\u6709\u4eba\u6709\u5173\u7684\u9886\u57df\uff0c\u4e0d\u8bba\u662f\u8425\u9500\u4eba\u5458 <em>(marketer)<\/em>\uff0c\u8fd8\u662f\u6d88\u8d39\u8005 <em>(consumer)<\/em> \u3002\u4ed6\u4eec\u90fd\u662f\u8425\u9500\u4e2d\u7684\u91cd\u8981\u89d2\u8272\uff0c\u56e0\u6b64\u9700\u8981\u4e92\u76f8\u4e86\u89e3\u3001\u4e92\u76f8\u7406\u89e3\u3002\u8981\u4e86\u89e3\u6700\u6709\u6548\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u6700\u597d\u7684\u65b9\u5f0f\u5c31\u662f\u5b66\u4e60\u771f\u5b9e\u5e02\u573a\u4e2d\u7684\u6848\u4f8b\u3002\u672c\u4e66\u7ed3\u5408\u4e86\u5b9e\u8df5\u7ecf\u9a8c\u3001\u7406\u8bba\u77e5\u8bc6\u4ee5\u53ca\u6700\u65b0\u7684\u8425\u9500\u6982\u5ff5\u3002\u9057\u61be\u7684\u662f\uff0c\u5173\u4e8e\u5370\u5c3c\u8425\u9500\u6848\u4f8b\u7684\u4e66\u5e76\u4e0d\u591a\uff0c\u800c\u672c\u4e66\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u800c\u5199\u7684\u3002<\/p>\n\n\n\n<p>\u672c\u4e66\u901a\u8fc7\u6848\u4f8b\u7814\u7a76\u7684\u65b9\u5f0f\uff0c\u5168\u9762\u4ecb\u7ecd\u4e86\u5728\u5370\u5c3c\u5e02\u573a\u4e0a\u7684\u5404\u79cd\u54c1\u724c\u548c\u4ea7\u54c1\u3002\u5168\u4e66\u5171\u670963\u4e2a\u8425\u9500\u6848\u4f8b\uff0c\u6d89\u53ca190\u4e2a\u54c1\u724c\u548c220\u4e2a\u5e7f\u544a\u3002\u8fd9\u4e9b\u6848\u4f8b\u90fd\u662f\u5f53\u524d\u6700\u65b0\u7684\u8425\u9500\u6848\u4f8b\u3002\u6b64\u5916\uff0c\u4e66\u4e2d\u8fd8\u6536\u5f55\u4e86\u4e09\u4e2a\u5728\u7535\u89c6\u4e0a\u64ad\u653e\u7684\u5e7f\u544aTVC\u793a\u4f8b <em>(Television Commercial)<\/em> \u3002<\/p>\n\n\n\n<p>\u5728\u672c\u4e66\u4e2d\uff0c\u8bfb\u8005\u5c06\u9996\u5148\u770b\u5230\u771f\u5b9e\u7684\u8425\u9500\u6848\u4f8b\u3002 \u63a5\u7740\uff0c\u6bcf\u4e2a\u6848\u4f8b\u90fd\u4f1a\u4f7f\u7528\u6700\u76f8\u5173\u7684\u8425\u9500\u7406\u8bba\u548c\u6982\u5ff5\u8fdb\u884c\u5206\u6790\u3002\u56e0\u6b64\uff0c\u8bfb\u8005\u53ef\u4ee5\u7406\u89e3\u8425\u9500\u4eba\u5458\u5728\u5e02\u573a\u4e0a\u6240\u4f7f\u7528\u7684\u7b56\u7565\uff0c\u4e5f\u80fd\u660e\u767d\u4e3a\u4ec0\u4e48\u4e00\u4e2a\u54c1\u724c\u4f1a\u91c7\u53d6\u67d0\u79cd\u8425\u9500\u65b9\u5f0f\u3002 \u672c\u4e66\u7684\u8bed\u8a00\u901a\u4fd7\u6613\u61c2\uff0c\u8d34\u8fd1\u65e5\u5e38\u751f\u6d3b\u3002\u4e66\u4e2d\u8ba8\u8bba\u7684\u54c1\u724c\u5168\u90e8\u662f\u5728\u5370\u5c3c\u5e02\u573a\u4e0a\u9500\u552e\u7684\u54c1\u724c\uff0c\u56e0\u6b64\u8bfb\u8005\u4e0d\u4f1a\u611f\u5230\u964c\u751f\uff0c\u4e5f\u80fd\u66f4\u597d\u5730\u4e86\u89e3\u5e02\u573a\u7ade\u4e89\u60c5\u51b5\u3002\u8fd9\u6b63\u662f\u672c\u4e66\u76f8\u6bd4\u4e00\u822c\u8425\u9500\u6559\u6750\u7684\u4f18\u52bf\u6240\u5728 <em>(marketing textbook)<\/em>\u3002<\/p>\n\n\n\n<p>\u4f5c\u8005\u7b80\u4ecb (Penulis)<\/p>\n\n\n\n<p>Istijanto \u662f\u96c5\u52a0\u8fbe Prasetya Mulya \u5546\u5b66\u9662\u7684\u6559\u5e08\u548c\u5546\u4e1a\u57f9\u8bad\u5e08\u3002\u4ed6\u66fe\u4e3a\u6765\u81ea\u4e0d\u540c\u516c\u53f8\u7684\u4e24\u5343\u591a\u540d\u5b66\u5458\u63d0\u4f9b\u5546\u4e1a\u4e0e\u8425\u9500\u57f9\u8bad\u3002\u8bb8\u591a\u4e2a\u4eba\u548c\u4f01\u4e1a\u5728\u53c2\u52a0\u4ed6\u7684\u57f9\u8bad\u6216\u54a8\u8be2\u540e\uff0c\u6210\u529f\u63d0\u5347\u4e86\u81ea\u5df1\u7684\u8425\u9500\u80fd\u529b\u3002\u9664\u4e86\u6559\u5b66\u548c\u57f9\u8bad\u5de5\u4f5c\u4e4b\u5916\uff0c\u4ed6\u4e5f\u79ef\u6781\u4ece\u4e8b\u5199\u4f5c\u3002\u4ed6\u7684\u6587\u7ae0\u5e38\u53d1\u8868\u5728\u5404\u7c7b\u5927\u4f17\u6742\u5fd7\u4e0a\u3002\u4ed6\u5df2\u7ecf\u51fa\u7248\u4e86\u591a\u672c\u4e66\uff0c\u5185\u5bb9\u6db5\u76d6\u8425\u9500\u7814\u7a76\u3001\u4eba\u529b\u8d44\u6e90\u4ee5\u53ca\u9500\u552e\u6280\u5de7\uff0c\u5e76\u7531\u5370\u5c3c\u5927\u578b\u51fa\u7248\u793e PT Gramedia Pustaka Utama \u51fa\u7248\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Untuk membaca buku tersebut secara lengkap, bisa datang ke perpustakaan Universitas Widya Kartika di Lt. 4 ata akses katalog melalui link <a href=\"https:\/\/pustaka.widyakartika.ac.id\/index.php?p=show_detail&amp;id=14780&amp;keywords=63+Kasus+Pemasaran+Terkini+Indonesia\">berikut<\/a><\/p>\n\n\n\n<p>-Valerina F.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Judul : 63 Kasus Pemasaran Terkini Indonesia Penulis : Istijanto, MM, MCom Penerbit : PT Elex Media Komputindo ISBN : 978-979-27-0761-8 Jumlah Halaman : 260 Halaman \u5370\u5c3c\u6700\u65b0\u768463\u4e2a\u8425\u9500\u6848\u4f8b \u8425\u9500\uff08marketing\uff09\u662f\u4e00\u4e2a\u548c\u6240\u6709\u4eba\u6709\u5173\u7684\u9886\u57df\uff0c\u4e0d\u8bba\u662f\u8425\u9500\u4eba\u5458 (marketer)\uff0c\u8fd8\u662f\u6d88\u8d39\u8005 (consumer) \u3002\u4ed6\u4eec\u90fd\u662f\u8425\u9500\u4e2d\u7684\u91cd\u8981\u89d2\u8272\uff0c\u56e0\u6b64\u9700\u8981\u4e92\u76f8\u4e86\u89e3\u3001\u4e92\u76f8\u7406\u89e3\u3002\u8981\u4e86\u89e3\u6700\u6709\u6548\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u6700\u597d\u7684\u65b9\u5f0f\u5c31\u662f\u5b66\u4e60\u771f\u5b9e\u5e02\u573a\u4e2d\u7684\u6848\u4f8b\u3002\u672c\u4e66\u7ed3\u5408\u4e86\u5b9e\u8df5\u7ecf\u9a8c\u3001\u7406\u8bba\u77e5\u8bc6\u4ee5\u53ca\u6700\u65b0\u7684\u8425\u9500\u6982\u5ff5\u3002\u9057\u61be\u7684\u662f\uff0c\u5173\u4e8e\u5370\u5c3c\u8425\u9500\u6848\u4f8b\u7684\u4e66\u5e76\u4e0d\u591a\uff0c\u800c\u672c\u4e66\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u800c\u5199\u7684\u3002 \u672c\u4e66\u901a\u8fc7\u6848\u4f8b\u7814\u7a76\u7684\u65b9\u5f0f\uff0c\u5168\u9762\u4ecb\u7ecd\u4e86\u5728\u5370\u5c3c\u5e02\u573a\u4e0a\u7684\u5404\u79cd\u54c1\u724c\u548c\u4ea7\u54c1\u3002\u5168\u4e66\u5171\u670963\u4e2a\u8425\u9500\u6848\u4f8b\uff0c\u6d89\u53ca190\u4e2a\u54c1\u724c\u548c220\u4e2a\u5e7f\u544a\u3002\u8fd9\u4e9b\u6848\u4f8b\u90fd\u662f\u5f53\u524d\u6700\u65b0\u7684\u8425\u9500\u6848\u4f8b\u3002\u6b64\u5916\uff0c\u4e66\u4e2d\u8fd8\u6536\u5f55\u4e86\u4e09\u4e2a\u5728\u7535\u89c6\u4e0a\u64ad\u653e\u7684\u5e7f\u544aTVC\u793a\u4f8b (Television Commercial) \u3002 \u5728\u672c\u4e66\u4e2d\uff0c\u8bfb\u8005\u5c06\u9996\u5148\u770b\u5230\u771f\u5b9e\u7684\u8425\u9500\u6848\u4f8b\u3002 \u63a5\u7740\uff0c\u6bcf\u4e2a\u6848\u4f8b\u90fd\u4f1a\u4f7f\u7528\u6700\u76f8\u5173\u7684\u8425\u9500\u7406\u8bba\u548c\u6982\u5ff5\u8fdb\u884c\u5206\u6790\u3002\u56e0\u6b64\uff0c\u8bfb\u8005\u53ef\u4ee5\u7406\u89e3\u8425\u9500\u4eba\u5458\u5728\u5e02\u573a\u4e0a\u6240\u4f7f\u7528\u7684\u7b56\u7565\uff0c\u4e5f\u80fd\u660e\u767d\u4e3a\u4ec0\u4e48\u4e00\u4e2a\u54c1\u724c\u4f1a\u91c7\u53d6\u67d0\u79cd\u8425\u9500\u65b9\u5f0f\u3002 \u672c\u4e66\u7684\u8bed\u8a00\u901a\u4fd7\u6613\u61c2\uff0c\u8d34\u8fd1\u65e5\u5e38\u751f\u6d3b\u3002\u4e66\u4e2d\u8ba8\u8bba\u7684\u54c1\u724c\u5168\u90e8\u662f\u5728\u5370\u5c3c\u5e02\u573a\u4e0a\u9500\u552e\u7684\u54c1\u724c\uff0c\u56e0\u6b64\u8bfb\u8005\u4e0d\u4f1a\u611f\u5230\u964c\u751f\uff0c\u4e5f\u80fd\u66f4\u597d\u5730\u4e86\u89e3\u5e02\u573a\u7ade\u4e89\u60c5\u51b5\u3002\u8fd9\u6b63\u662f\u672c\u4e66\u76f8\u6bd4\u4e00\u822c\u8425\u9500\u6559\u6750\u7684\u4f18\u52bf\u6240\u5728 (marketing textbook)\u3002 \u4f5c\u8005\u7b80\u4ecb (Penulis) Istijanto \u662f\u96c5\u52a0\u8fbe Prasetya Mulya \u5546\u5b66\u9662\u7684\u6559\u5e08\u548c\u5546\u4e1a\u57f9\u8bad\u5e08\u3002\u4ed6\u66fe\u4e3a\u6765\u81ea\u4e0d\u540c\u516c\u53f8\u7684\u4e24\u5343\u591a\u540d\u5b66\u5458\u63d0\u4f9b\u5546\u4e1a\u4e0e\u8425\u9500\u57f9\u8bad\u3002\u8bb8\u591a\u4e2a\u4eba\u548c\u4f01\u4e1a\u5728\u53c2\u52a0\u4ed6\u7684\u57f9\u8bad\u6216\u54a8\u8be2\u540e\uff0c\u6210\u529f\u63d0\u5347\u4e86\u81ea\u5df1\u7684\u8425\u9500\u80fd\u529b\u3002\u9664\u4e86\u6559\u5b66\u548c\u57f9\u8bad\u5de5\u4f5c\u4e4b\u5916\uff0c\u4ed6\u4e5f\u79ef\u6781\u4ece\u4e8b\u5199\u4f5c\u3002\u4ed6\u7684\u6587\u7ae0\u5e38\u53d1\u8868\u5728\u5404\u7c7b\u5927\u4f17\u6742\u5fd7\u4e0a\u3002\u4ed6\u5df2\u7ecf\u51fa\u7248\u4e86\u591a\u672c\u4e66\uff0c\u5185\u5bb9\u6db5\u76d6\u8425\u9500\u7814\u7a76\u3001\u4eba\u529b\u8d44\u6e90\u4ee5\u53ca\u9500\u552e\u6280\u5de7\uff0c\u5e76\u7531\u5370\u5c3c\u5927\u578b\u51fa\u7248\u793e PT Gramedia Pustaka Utama \u51fa\u7248\u3002 Untuk membaca buku&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,1],"tags":[116,113,115,114,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3-RC6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ringkasan Buku 63 Kasus Pemasaran Terkini Indonesia ( \u5370\u5c3c\u6700\u65b0\u768463\u4e2a\u8425\u9500\u6848\u4f8b ) &raquo; Perpustakaan Universitas Widya Kartika | NPP : 3578262D2014754<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perpustakaan.widyakartika.ac.id\/?p=1048\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ringkasan Buku 63 Kasus Pemasaran Terkini Indonesia ( \u5370\u5c3c\u6700\u65b0\u768463\u4e2a\u8425\u9500\u6848\u4f8b ) &raquo; Perpustakaan Universitas Widya Kartika | NPP : 3578262D2014754\" \/>\n<meta property=\"og:description\" content=\"Judul : 63 Kasus Pemasaran Terkini Indonesia Penulis : Istijanto, MM, MCom Penerbit : PT Elex Media Komputindo ISBN : 978-979-27-0761-8 Jumlah Halaman : 260 Halaman \u5370\u5c3c\u6700\u65b0\u768463\u4e2a\u8425\u9500\u6848\u4f8b \u8425\u9500\uff08marketing\uff09\u662f\u4e00\u4e2a\u548c\u6240\u6709\u4eba\u6709\u5173\u7684\u9886\u57df\uff0c\u4e0d\u8bba\u662f\u8425\u9500\u4eba\u5458 (marketer)\uff0c\u8fd8\u662f\u6d88\u8d39\u8005 (consumer) 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